The US convenience store chain is giving away cartoonish employee avatars with no perks.
While brands like Starbucks, Nike, and LVMH have been entering the NFT world, promising perks and benefits to their customers, US convenience store chain QuikTrip has decided to join the NFT race with 1,000 free mint digital collectibles.
The free drop of 1,000 Ethereum profile picture (PFP) NFTs was launched to commemorate the convenience store chain’s 1,000th store, each featuring a cartoonish “QT” character with the convenience store chain’s red shirt uniform, adorned with randomly generated visual elements. Some of the NFTs feature characters munching on fast food items available from the store chain.
Our commemorative Store 1️⃣0️⃣0️⃣0️⃣ Digital Collectibles are available NOW…FOR FREE!
— QuikTrip (@QuikTrip) April 26, 2023
According to a press release, the Ethereum NFTs are “not intended for resale,” but they can be traded and sold like any other Ethereum NFT. Some NFTs have already been listed on secondary marketplaces like OpenSea for amounts as much as 10 ETH, or approximately $1,830 at the time of writing.
QuikTrip, based in Tulsa, Oklahoma, isn’t planning on adding a rewards program or utility and perks based on the NFTs. According to a company rep, the chain confirmed that there are no future plans for the commemorative collection for now.
“For our customers that have interest in the digital space, this is a fun and unique way to celebrate the opening of our 1,000th store,” said QuikTrip Corporate Communications Manager Aisha Jefferson-Smith.
QuikTrip’s decision to purely focus on a digital collectible to mark the opening of its thousandth store in Converse, Texas, contrasts from how other mainstream brands are approaching NFTs to boost their brand.
For example, coffee chain Starbucks is currently rolling out a US-only (at the moment) Web3 rewards platform on Polygon called Starbucks Odyssey where customers can collect free and premium NFTs as part of rewards.