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Mattel Revs Up NFTs with New Fast & Furious Collection

The toy company’s latest collection will feature cars from the blockbuster Fast & Furious movie franchise.

Toy maker Mattel is revving up for another franchise-based NFT release.

Upon the release of the latest instalment of the global blockbuster Fast & Furious film franchise, Mattel will also simultaneously release the newest edition of its Hot Wheels NFT Garage Series on May 22.

Based on the Flow Blockchain, the Hot Wheels NFT Garage x Fast & Furious collection will feature cars that have appeared in the movie franchise.

Amongst the featured cars include Dominic Toretto’s 1970 Dodge Charger, Brian O’Conner’s 1969 Camero. The NFTs will be sold as limited editions, costing $20 per pack.

More recently, Mattel launched the Boss Beauties x Barbie NFT collection as a tie-in to the upcoming movie featuring the iconic doll. 

Similar to its Barbie release, the Fast & Furious drop will also provide NFT holders the opportunity to own physical merchandise – a physical die-cast version of 2 Fast 2 Furious’ Suki’s (played by the sister of DJ and NFT advocate Steve Aoki) Honda S2000 – if collectors manage to collect the entire set.

Earlier this month, Mattel partnered up with OnChain Studios to release Cryptoys –  a collection of Star Wars-themed digital collectibles, in time for the unofficial Star Wars holiday of May 4th.

Mattel’s blockchain of choice, Dapper Labs’ Flow Blockchain, has proven popular with brands making their entrance into Web3. The blockchain is also home to Dapper Labs’ sports-themed NFT platforms like NFL All Day, UFC Strike, and NBA Top Shot.

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