The new service aims to bring “anonymous and encrypted wallet-to-wallet communication” to power Web3, and to change the advertising market.
EtherMail wants to transform email for the Web3 era.
Claiming to be the first Web3 email solution, it aims to “anonymous and encrypted wallet-to-wallet communication.”
Web3, the next generation of the internet, is built on the backbone of blockchain technology, many are excitedly anticipating the new internet age that Web3 advocates say will bring renewed user security, privacy, and anonymity.
Web3 seeks to have users recover control over their information from central organisations and companies – which advocates say symbolise Web2 – and already has gained loyal fans in the financial sector. But what can it look like for email?
Web3 still remains in development, and users have been finding trouble in sending simple messages between each other.
As there’s still much to be worked on as users work their way through multiple platforms from crypto exchanges, wallets, blockchain applications, and more, they’d have to routinely check these platforms individually to stay updated on their communications – taking quite a hefty amount of time. Not to mention, there’s also the issue of spam and unwanted notifications.
While Web2-based legacy email providers already do their job well for most users, providing a one-stop-solution for managing communications and managing their email inboxes, they still lack the key components to usher in the new Web3 age: anonymity, encryption, and security.
With EtherMail, users link their digital wallets to a blockchain-powered emailed service to manage their digital assets real-time. Not to mention, emails between EtherMail users are end-to-end encrypted, which makes their emails and data safe from anyone on the EtherMail team.
So, how would read-to-earn work?
EtherMail is powered by $EMC, the service’s reward token. Soon, the company will launch its native utility token $EMT, which all $EMC will be converted to.
Currently, users can earn $EMC by:
- Reading certain emails on EtherMail’s service.
- Connecting a digital wallet to access the service.
- Leaving a secondary email address.
- Completing IMAP connection.
- Inviting friends to join EtherMail.
In the future, EtherMail will feature a platform called the “Paywall,” where users can select what kind of content they’d want to read in exchange for rewards.
Contrasting to legacy email systems, users are blindly targeted by irrelevant spam or advertisements, and have not many solutions to combat the problem beyond blocking. With EtherMail, users can earn rewards from reading such emails, depending on how valuable their account is to advertisers.
The funds used for the rewards will be pooled from advertisers, who would have to pay to access a user’s inbox with certain criteria filled out. According to EtherMail, the Paywall system will not only reward users for using their service, but also will protect them against spam.